The projects featured below showcase examples of work where I led the strategy, proposal development, and execution. They reflect my approach to problem-solving across marketing, customer experience, retail operations, and brand experience.
Each project highlights opportunities identified, recommendations proposed, and the resulting outputs developed to support business and customer objectives.
Where applicable, I have indicated whether recommendations have been implemented or remain as future opportunities for consideration. While the Mother’s Day campaign was successfully executed, the Spring Reset Roadmap and UX recommendations for the Selfridges Digital Lookbook currently remain strategic proposals awaiting implementation.
RUKAxMEFE (Mother's Day Campaign)
Spring Reset Campaign Proposal
Selfridges Digital Lookbook (UX/UI Iterations)
